Have fun at work, enjoy work. When people have fun at work, great ideas come by. When you see work like that, then it no longer remains a 9 to 5 job.

Advertising is not tennis, it’s football. It’s a team sport. The strength of our team is our ability to work together and at the vanguard are the Rockstars — the account planners and managers.

Keep it simple. Flesh out a complicated brief into a simple idea. And communicate from your heart. It should come from your heart and touch the heart.

Believe in relationships, partnerships, and friendships. No client is just a client, but a partner and friend.

Have Balls! Have the courage to stand up for what you believe in. No matter the opposition. Play it from your heart, always.

Front foot pekhelo (play on the front foot). Believe in your idea and be honest to yourself that you have given the best. Then go all out and present the idea.

Laugh. Laugh. Laugh. A remedy for everything from a bad brief to NO idea – laugh. The more you laugh the better life will be. Stop taking everything so seriously.

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