CMYK and RGB are two color models that are commonly used in the printing and digital media industries. Understanding the differences between these color models is important for anyone working with color in these contexts.Continue reading

Although 2020 was terrifying, tumultuous and tough, for the brands and consumers alike, it has managed to finally pass and we can’t wait to see what 2021 will bring to the Ad world. New initiativesContinue reading

“When your art is aligned to alignments, results are profound.” – Just an Art Director Good design is within everyone’s reach. Even though you may never have attended an art class, you can still createContinue reading

“The ego is the single biggest obstruction to the achievement of anything.” Richard Rose Ego and self-respect are the two sides of a same coin or two extremes of a single line. To comprehend the difference, weContinue reading

Whether it’s your first entrepreneurship venture or role of a long-time exec, dishing out your opinions and feedbacks to a colleague is never buttery smooth. Remember it like an experience of visiting your dentist. PainfulContinue reading

The advertising world has a vocabulary of its own. Your adjectives can define your ad slogans and copy. The following list of advertising adjectives may help inspire your next slogan. This field rife with buzzwordsContinue reading

Passed over for a job. Disqualified for a bank loan. Turned down for a date. Rejection is a very common phenomenon that happens to the best of us on occasion. Yes, even the professionals likeContinue reading

Since time immemorial, the word consumer and consumerism has garnered immense popularity in the marketing jargon. “Consumption is the sole end and purpose of all production,” Adam Smith confidently announced in The Wealth of Nations inContinue reading