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January 13, 2021January 14, 2021 arunsharmaArt Directors Blog!

2021, The year that is. Major trends in Marketing and Advertising.

Although 2020 was terrifying, tumultuous and tough, for the brands and consumers alike, it has managed to finally pass and we can’t wait to see what 2021 will bring to the Ad world. New initiativesContinue reading

May 15, 2020 arunsharmaArt Directors Blog!

THE IMPORTANCE OF ALIGNMENTS IN A LAYOUT

“When your art is aligned to alignments, results are profound.” – Just an Art Director Good design is within everyone’s reach. Even though you may never have attended an art class, you can still createContinue reading

April 27, 2020 arunsharmaArt Directors Blog!

THE THIN LINE BETWEEN ‘SELF-RESPECT’ AND ‘EGO’

“The ego is the single biggest obstruction to the achievement of anything.” Richard Rose Ego and self-respect are the two sides of a same coin or two extremes of a single line. To comprehend the difference, weContinue reading

April 27, 2020April 27, 2020 arunsharmaArt Directors Blog!

HOW TO GIVE FEEDBACK WITHOUT SOUNDING NEGATIVE

Whether it’s your first entrepreneurship venture or role of a long-time exec, dishing out your opinions and feedbacks to a colleague is never buttery smooth. Remember it like an experience of visiting your dentist. PainfulContinue reading

April 3, 2020April 5, 2020 arunsharmaOur People

WORK FROM HOME IN THE TIMES OF COVID-19

The new age apocalypse in the form of Covid-19 has brought the whole world together. No one could have imagined a scenario where there would be a universal lockdown and your complete life tied-up withinContinue reading

February 19, 2020February 19, 2020 arunsharmaArt Directors Blog!

A-Z OF ADVERTISING

The advertising world has a vocabulary of its own. Your adjectives can define your ad slogans and copy. The following list of advertising adjectives may help inspire your next slogan. This field rife with buzzwordsContinue reading

February 19, 2020February 19, 2020 arunsharmaArt Directors Blog!

HOW TO ACCEPT AND INTERNALISE REJECTION??

Passed over for a job. Disqualified for a bank loan. Turned down for a date. Rejection is a very common phenomenon that happens to the best of us on occasion. Yes, even the professionals likeContinue reading

February 19, 2020February 19, 2020 arunsharmaArt Directors Blog!

THE DIFFERENCE BETWEEN THEM : CONSUMER VS HUMAN BEINGS

Since time immemorial, the word consumer and consumerism has garnered immense popularity in the marketing jargon. “Consumption is the sole end and purpose of all production,” Adam Smith confidently announced in The Wealth of Nations inContinue reading

February 19, 2020February 19, 2020 arunsharmaArt Directors Blog!

DEBUNKING THESE AD MYTHS

Creating communication/conversation between brands and people is advertising. From motivation for staying fit with ‘Just Do It’ to killing the hunger in jut ‘2 Minutes’, advertising leaves a strong mark in the lives of people.Continue reading

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    • 2021, The year that is. Major trends in Marketing and Advertising.
    • THE IMPORTANCE OF ALIGNMENTS IN A LAYOUT
    • THE THIN LINE BETWEEN ‘SELF-RESPECT’ AND ‘EGO’
    • HOW TO GIVE FEEDBACK WITHOUT SOUNDING NEGATIVE
    • WORK FROM HOME IN THE TIMES OF COVID-19

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