MYTH or NOT: WORK LIFE BALANCE

“And on the seventh day God ended his work which he had made; and he rested on the seventh day from all his work which he had made.” -Genesis 2:2, King James Bible   Prior to the technological advancement and digitization of the world, in the early 1800s, business owners and unions came to an…


Debunking AD Myths

Creating communication/conversation between brands and people is advertising. From motivation for staying fit with ‘Just Do It’ to killing the hunger in just ‘2 Minutes’, advertising leaves a strong mark in the lives of people. And hence the responsibility is huge. Advertising comes with numerous myths and debunking these myths is today’s need of the…


RANTing

Dictionary meaning – Quote Unquote Talk loudly and vehemently, especially in anger, as in “There you go again, ranting and raving about the neighbor’s car in your driveway”. This idiom is a redundancy, since rant and rave are synonyms, but probably survives on account of its alliterative appeal. Once the sole domain of well-constructed essays,…


‘Nocializing’ – The new faffed up compulsive disorder.

Morning kisses and goodnight prayers, ah! what is that, let’s be indulged in figuring out the rather more important things in life such as FB and Insta statuses. How could we forget to find a picture with our mothers and flush it with ZUNO or SLUMBER to put them as mother’s day post. Who cares…


What drives creativity – the confidence to win or insecurity to fail?

Walt Disney was told he lacked creativity. As reported: “One of the most creative geniuses of the 20th century was once fired from a newspaper because he was told he lacked creativity. He faced insecurities and his confidence was hit. Then he decided to fight back and persevered, forming his first animation company, which was called…


TO AAGNEYA, WITH LOVE.

They say that one must endure through fire to know one’s full potential. I must admit that last year, my first year here in Aagneya was exactly the same. Having gone through identity crises of being a mother who, by choice did not work for 5 years, and a writer who once was extremely ambitious,…


Cliché-ridden

So much so for the environment we have in ad agencies where no sentence gets complete without putting a cliché in it, that if you use them you are fit as fiddle, otherwise old as hills. What else, sometimes few clichés become so much overused that they stop being worthy of their own identity. They go beyond it. Working late with…


THE MIND MIRAGE

Every mind is a wonderful creation that has innumerable capacity to amaze you any day. It plays tricks with you, takes you to a world which never exists or a world you dream of, making you wonder and even allows you to build up stories in your head. It makes you believe in things which…


THE FLAMES OF FIRE

Team that ignites the unrelenting spirit of ‘Aagneya’ with passion,enthusiasm,wisdom and a lot more creativity. ARTSY VAISHALI THE STRAWBRERRY* ON THE CREATIVE CAKE….


कला-का-आकार

यकीन नहीं हो रहा था…What I have heard. I was depressed and in pain like my heart was broken. मतलब ऐसा क्यों होता है कि frustration में मुंह से या तो इंग्लिश निकलती है या गाली। वैसे यह होगा मुझे किसी ने बहुत पहले बता दिया था, लेकिन मैं माना नहीं, कैसे मानता मैं कलाकार…